Logo Usage Guidelines
Use of the specified logo elements and brand colors are required for consistency in all marketing materials.
Colored Logo
Over white and light color backgrounds for print material or web.
Option 1
Print material on White background.
Option 2
Print material on a transparency of a color in the color system found in this branding guidlines, where it provides enough contrast.
Not an Option
Never place the logo on a photo with not a lot of contrast. Type color has to pass accessibility.
Not an Option
Never place the logo on a color that is not part of the color system found in this branding guidelines.
Incorrect color on color
Not an Option
Never place the logo on a color that is not part of the color system found in this branding guidelines.
Not an Option
Never place the logo on a color that is not part of the color system found in this branding guidelines.
White Logo
Over black and dark color backgrounds. print material or web.
Not an Option
Never place the logo on a photo with not a lot of contrast. Add a black transparent background. Type color has to pass accessibility.
Option 3
Not really used.
Other DONT's
Do not change the proportions, colors or layout of the logo as defined in the brand guideline.
Not an Option
Stretch or condense size
Not an Option
Stretch or condense size
Not an Option
Rotate or spin Incorrect color on color
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